Understanding what "good" MRR growth looks like at each stage helps founders set realistic targets and diagnose whether their growth is on track.
MRR growth benchmarks by stage
| MRR Stage | Top Quartile MoM Growth | Median MoM Growth | T2D3 Target |
|---|---|---|---|
| $0 → $10k | 30–50%+ | 15–25% | 30%+ |
| $10k → $50k | 20–30% | 10–20% | 20–25% |
| $50k → $100k | 15–20% | 8–15% | 15–20% |
| $100k → $500k | 10–15% | 5–10% | ~12% |
| $500k+ MRR | 7–12% | 4–7% | ~8% |
Time to common MRR milestones
At a steady 15% monthly growth from $1k MRR: - $10k MRR: ~16 months - $50k MRR: ~26 months - $100k MRR: ~31 months
Growth rates typically slow as you scale — early growth of 30%/month is much harder to sustain above $50k MRR as channel saturation increases.
Leading indicators of MRR growth
Track these weekly: new trial starts, trial-to-paid conversion rate, expansion revenue from upgrades, and net new MRR (new + expansion − churn). These predict next month's MRR before it appears in the headline number.
Use our MRR Calculator to track your monthly recurring revenue, and our Churn Impact Calculator to model how churn affects your growth trajectory.